Concepting, visual direction and development, brand tone and copywriting, art direction, content  direction and production, creative team leadership, market research, timeline management, campaign development, out-of-the-box thinking, business and sales oriented, sustainability focused. 

Holistic strategy, DTC sales growth, email and SMS marketing, paid digital on Meta, Pinterest, Google and Tiktok, digital ad concepting, interpreting sales data & paid digital reports, SEO, product development, influencer marketing and UGC, customer acquisition, retention marketing. 

New brand concept innovations, DTC strategy, brand consistency across all customer facing touch points, interdepartmental collaboration, team building, brand tone and guidelines, storytelling, community building.